no matter what industry investment, choose the brand is their first choice, the importance of the brand? Why the brand is so important. Here I would like to talk about this rationale, to join the tea shop as an example. In the beverage market, according to the survey, the success rate of individual business entities and join a chain system is very different. Choose tea shop to join the success rate of 85%, while the success rate of their own shop is only $15%. Tea because of its broad customer base, men and women take all, and unanimously sought by investors.