How to do product marketing


store’s popularity in the end how many factors can affect, however, the product will naturally have a non normal impact. In short, the product is the most important factor in marketing. No product, no market, only high-quality products to gain a foothold in the market. Customers shop purpose is to obtain the use value of the goods, the quality of the goods is better, the use value is higher, the better the service is, the more able to meet consumer demand, customer satisfaction will be higher, this is the basis of cultivating customer loyalty store. If the store’s customers do not loyalty, " hit a shot for a place " do not regard the store as a " according to the ", the store’s popularity will not wang. So from the point of view of the product, the store should do:

1, good product quality


store must resolutely eliminate fake and shoddy goods, defective products (special status exceptions), pay attention to the FIFO, always check the goods production date and shelf life, and have expired products, and maintain the appearance of goods clean, high quality to win the trust of consumers.

2, heavy credit

" people cannot stand without the letter " good faith, has become the basic principle of business, the customer is God and let cheating? But in fact, many businesses for the immediate petty profits, regardless of damage to the customer’s promise and then deny in succession, self-esteem, lost their trust, " sesame lost watermelon " finally, The loss outweighs the gain. store a deserted house, had to put up the shutters. Throughout our business, are good reputation. No credit guarantee, even if you put a big sale of " " the battle, I’m afraid consumers will not appreciate.

3, service better

to provide customers with excellent service and not just to provide products is not a new topic. For example, many shops will think only a high quality clothes sold to consumers Everything will be fine., in fact this is not enough, the store should focus on services rather than products, should be placed to help customers choose a fit in what clothes, put on how to recruit some know how to help customers praise and appropriate customer promotions specialist, on how to let customers into the store more comfortable on the pleasure. Only after these problems are solved, the store will produce a loyal customer, Ding Xinglong.

whether it is excellent service or poor service will be in the minds of customers in many years impressed. A woman will be fixed to a grocery store every week to buy daily necessities, after 3 years of continuous purchase, once a clerk in the store was not good attitude to her, so she went to other grocery stores to buy things. >