The nature of
innovation and the foundation of many start-up companies is the imitation and improvement of existing ideas. Most of the new ideas are evolving on the basis of old ideas, just as we humans have evolved through a long period of time.
the business world has a timeless principle that is to understand your customers. At this point, we often make mistakes. We tend to be narrow and take it for granted that people should use our products or services.
of course, the task of collecting receipts from scratch is so daunting that it is often daunting. Thankfully, if we do a little research, you’ll find that much of the data you need is already there.
, you just have to figure out how to find them. Usually, they’re not too far away from your competitors. The following is the actual experience of Twoodo Duvauchelle, founder of Denis.
1. borrows their Twitter fans,
unless you open up a whole new market, you’ll probably find that at least 10 successful companies are doing what you’re prepared to do now.
but it doesn’t matter. This means that 10 employees of the company are interested in the services you are prepared to offer.
that’s why we can leverage public social platforms. For example, on Twitter, you only need to click on the list of "fans" of your competitors, and you can get a lot of people worth meeting.
whether you want to be the most influential user, or you want to know all about your competitors fans, you can find the data you want in it. The sooner we contact influential users, the better, because they can help you advertise your brand.
similarly, on Google+, you can also access a brand’s page, and then click on the fan to see it. You can easily add these fans to your friends. Once you are a friend, you can send them email notifications via Google+, telling them your dynamic information.
I don’t recommend that you harass them with spam messages, nor do you recommend your services. But I suggest you start a conversation with them and find out why they are satisfied or disappointed with your competitors so that you can get important information. You might be surprised that many users are happy to share their experiences.
2. investigates their functional requests.
do you want to make sure that your new application doesn’t repeat your competitors? Check out their list of feature requests and FAQ